The Cadillac Eldorado is a personal luxury car manufactured by popular American car company, Cadillac.
The Cadillac Eldorado was right at the top of the Cadillac food chain during the early model years.
In 1953, the original Eldorado convertible and the Eldorado Brougham models from 1957-1960 were the most expensive offered during those years.
With a name that translates from Spanish to English as “the golden one”, this car lived up to its name.
Chosen in an internal competition for a 1952 concept vehicle celebrating the company’s golden anniversary, the name Eldorado was proposed by Mary-Ann Marini, a secretary in Cadillac’s merchandising department.
The Cadillac Eldorado saw ten generations during its time being manufactured.
In 1967 the sixth generation Eldorado was drastically redesigned to capitalise on the era’s burgeoning personal luxury car market.
This make was referred to as a “personal” Cadillac, it shared the E-body with the second generation Buick Riviera and Oldsmobile Tornado, which was introduced the previous year.
Cadillac adopted the Toronado’s front-wheel drive Unified Powerplan Package, adapted to a standard Cadillac 423 V8 coupled to a Turbo-Hydramatic 425 automatic transmission.
The sixth generation Eldorado enhanced its distinctiveness and became a little more dressed up version of the Cadillac De Ville.